If you are looking to hire a marketing firm to handle your white label Facebook Ads management then there are a few points you should be aware of before making your final decision. White Label Facebook Ads has many advantages over the traditional forms of paid marketing but the important thing to consider before hiring someone is their level of experience in the field and what their track record has been in the past.
You do not want to trust your business secrets to someone that has only been in the industry for a year or two. Ask for recommendations from people you know and trust such as your family and friends, or use the services of a reputable and reliable online review company.
The basic white label Facebook ads management strategy includes creating multiple audiences for your campaign. Daily, weekly, monthly, and quarterly white-label campaigns that contain specific Prospecting, Engagement, Retention, or Retake campaigns broken down by geography.
Ad sets, ad configurations, add images, and demographics that are customized to your brand are generated for you with your agency’s initials. Strategies, target audiences, and ad packages are also generated automatically with your specific branding information. These daily, weekly, monthly, quarterly, and yearly white-box campaigns provide you with a diverse, responsive audience ready to give you qualified leads, customers, and sales.
A key component of the strategy is an effective client database and tracking system that allows you to monitor, analyze, track, and communicate with clients as they achieve conversion goals. Each client is assigned their PPC account which acts just like a salesperson’s direct mail list and the tracking system will send out email alerts when the PPC account reaches a particular threshold or when the ads are not converting.
This is where the real magic happens! You have a way to know the names and contacts of the people who have shown an interest in your digital marketing and those clients can be targeted for an even larger client database. This is the backbone of white label Facebook ads management.
The second component to a successful white label Facebook advertising campaign is the engagement process. With a client database and tracking system already in place, it’s time to start engaging with clients and prospecting them using different methods and techniques.
By breaking down each contact method into distinct areas, you will quickly gain a full understanding of how to engage with clients and which techniques work best for your particular market. These methods may include squeeze pages, Facebook promotions, online interviews, blogs, free white label SEO services, telemarketing, cold calls, face-to-face contact, and more.
Another vital aspect of white label Facebook ads management is tracking your results. An excellent tracking system will allow you to set goals, track progress, see which ad campaigns are working and which are not, as well as how long it takes before a lead converts or fulfills a sale. This crucial element allows you to make quick and easy changes as needed, making drastic improvements to your overall marketing results. This is essential to ensure your highest ROI, regardless of what method you choose to promote your business.
With any digital marketing agency, you must do your homework early on. Make sure you understand how they plan to manage your account, how they will handle payment and refunds, how they will handle disputes, etc. This will save you much frustration if something does not work out as expected.
A good digital marketing agency will be upfront with you about all aspects of the white label Facebook ads management process from start to finish. Don’t be afraid to ask whatever questions you might have, because at the end of the day you need to get results. If your digital marketing agency doesn’t provide you with top-notch service, move on to the next one.