There are a few ways to increase your ecommerce conversion rate. Some of them are as simple as improving the offer or eliminating obstacles to buying. Fortunately, experts have uncovered 5 simple methods for improving conversion rates. Here they are:
Consider your load time. The amount of time it takes for a page to load is a major factor in determining conversion rates. According to one study, every two seconds of extra time increases bounce rates by 50%. Walmart reported that its conversion rate declined if load times were over 1 second. People spend more time on pages that load quickly. Slow websites will lose customers and discourage repeat purchases. If your site has too many form fields, it may discourage visitors from making a purchase.
Make the checkout process faster and easier. Studies show that 61% of shoppers read online reviews before making a purchase. These consumers want to know if the brand is reliable or if previous customers had problems with the product. Providing customer reviews can improve your conversion rate by 10 to 35%. Providing a review that is not a promotional one is most effective. A story-driven review is more likely to be trusted than a bland, impersonal review.
Another simple method for increasing your ecommerce conversion rate is with getcheckoutchamp.com . Providing a discount or free shipping on a product increases the likelihood that customers will complete the transaction. If a website sells heavy-duty athletic shoes, a visitor who finds the corresponding ad for lightweight sneakers is unlikely to make a purchase. However, a promotion that offers a heavy discount will encourage shoppers to complete their purchase. Discount codes also provide useful sales analytics.
Social proof can also increase your ecommerce conversion rate. By sharing the experiences of your satisfied customers, you give potential customers a way to judge your products and make educated choices. By adding social proof, your website will be viewed as legitimate and trustworthy by these consumers. This will increase your eCommerce conversion rate significantly. In fact, 26% of customers return to your site after purchasing a product on social media. And when a potential buyer reads these reviews, he or she will be much more likely to buy from your website.
The next step is to increase your website’s conversion rate. A higher conversion rate means more revenue for your business. A high-quality site is the best way to attract the attention of shoppers. If your site is not mobile-friendly, you can make conversions happen on desktop devices, too. Adding a mobile version will help your shoppers convert better. Having multiple payment methods and a secure checkout process will make your conversion rate higher.
Video is another method for increasing your ecommerce conversion rate. Videos show products in action and can answer questions that shoppers may have about how to use them. Shopping carts that are not easy to use will likely be abandoned. If they are unclear, shoppers will click away. Making payments with a digital wallet will increase the conversion rate. Furthermore, digital wallets are increasingly popular and are projected to represent 51.7% of global e-commerce transactions by 2024.
