Since price is an important factor to consider while choosing any service or product, you should choose solo ads that convert. This will provide you with higher returns on your investment and make your marketing and promotional efforts more productive. To start with, you should choose a solo ad seller or a list owner that is trustworthy and will charge you reasonably. Ideally, the list owner may charge you in two different modes. One, CPM or cost per thousand impressions mode and the other is CPC or Cost Per Click mode. Here a click means a physical click on the solo ad and an impression means the number of times a viewer sees any ad.

Focus on more clicks

You should create and run ads that will generate more clicks. This will raise the chances of the ads to convert the unique person into a prospective and loyal customer. Ideally, anything less than 200 clicks is not good enough to get a substantial amount of data. You will then not be able to determine whether or not your ad campaign is successful. You will be better of if you focus on getting clicks as close as possible to five hundred. This will ensure that you have a minimum of 30 to 40% opt-in rate to your email list, free downloads and sales funnel. This will ensure a better ROI.

Consider making changes

If you get an opt-in rate that is less than 30 to 40%, rest assured that there is something wrong in your approach as well as in your solo ads. You may have chosen the wrong list owner or the list does not contain the target audience that you want to reach out to. Also, the matter and subject line of the solo ad may not be well written to create an impact and grab the attention of the viewers. Change these for your solo ads to convert. 

Use tripwire instead of webinars

Using tripwires is a more effective way to sell customers that they like and also to gauge how well your solo ads are converting. Apart from gaining an insight on the success of your solo ads you will also be able to make more money. This is why you should opt for tripwires rather than those webinars that will cost you a hell lot of money without any guarantee that it will take you and your business where you want.