All the businesses have gone online. If you are not marketing on a social media platform or a search engine, you will not be able to face the fierce competition out there. However, just advertising on these platforms is not enough.

What should be your approach?

Thousands of people are advertising the similar products on these online market places. To get sales and get ahead of the competition, you must build a relationship with your customer and gain their trust. People are more like to purchase something from a familiar figure rather than a complete stranger. So, instead of trying to sell something, you must focus on winning people’s trust.

How to do that?

You might have heard about the term email marketing. Today, it is the best way to build a strong relationship with your customers and generate sales. You can create a landing page and optimize it for search engine optimization. You can put some ads for that page as well. Once people open your squeeze page, you must provide them something valuable in return of their personal information like an email address and their names. With this strategy, you will get thousands of people’s emails who are interested in your niche.

Other methods to keep in touch with your audience

You can choose to ask people’s Skype, Line, or other accounts, and them in a group there. You can always resolve their queries and provide valuable information in those groups. You can hire an admin to take care of those groups as well. Just type line@ administration service[บริการ ดูแล ไลน์แอด, which is the term in Thai] on Google search. You will find details of agencies that provide administrators and Vas for such tasks.

The idea is to remain in constant touch with your customers and reply promptly to them whenever there is a query.