In this article, the writer has discussed about the social media application called Instagram. Along with that, features of the application are mentioned.
What is Instagram?
Instagram also known as Insta or IG is a photo and video sharing social networking application or service. Typically, available for both IOS and android this American application allows the user to upload pictures, videos.
The application gained popularity because of the photo filters that are available. Along with that, the user can also create or use viral hashtags to gain popularity on the application. Instagram is used by a lot of travel and food bloggers because of the geographical tagging function.
Instagram users have the liberty to post their pictures publicly or privately. The user can also monetise his account if he has a huge number of Instagram followers. An Instagram user can validate another user’s content by liking, sharing or commenting on it. The explore page of the user because of the algorithm of the application only displays content which the user has browsed before or is interested in browsing.
According to a survey, Instagram has around 1.074 billion current users. In April 2012, Facebook bought the application’s ownership for 1 Billion US dollars. These dollars were in cash and stock.
What are some of the features of Instagram?
Instagram Live Video: This feature let’s the user live stream his actions for his followers. The user’s Instagram Followers will receive a notification which will inform them that user has started his live stream.
The live video function let’s the user to interact with his followers through comments and hearts. The user can also try various filters. This feature lets the user to connect with his followers and also helps to grow the online community he has created.
IGTV: IGTV is an integrated application with Instagram. IGTV lets the user to post long videos. These videos are most of the times skits. According to a survey, IGTV is used by 80% businesses as a tool for video marketing. IGTV is available for both Android and IOS.
Stories feature: This feature allows the user to share multiple photos and videos taken all through the day. The content posted via this feature can be overlayed with doodles and stickers. These slideshow of images and videos will not be visible after 24 hours. One of the newly added features in the stories section is reels.
If the user wants to repopulate the reel, the user needs to take more videos and photos and then broadcast them. Another story feature is that, the user can add a story as a highlight. The highlight will remain on the user’s main page for more than 24 hours.
Post Notifications: The user can turn on notifications for his favourite Instagram account. By doing so, he will be notified about all the activities that are happening. To turn on the notifications the user has to go on the profile of the person he wants to turn on notifications, after doing that the user has to click on three dots on the top right corner and select the turn on notifications option.
