Gratitude is a powerful act that can make a difference in any relationship. When we talk about sales, this gratitude usually comes in phrases, thank you letters, classic gifts, and party favors. On the other hand, while giving gifts to customers can be a sincere act of gratitude, there’s no denying that it also works very well in a customer loyalty strategy. Loyalty is a key part of any self-respecting premium gift production (รับผลิตของพรีเมี่ยม which is the term in Thai) or good business by creating value, best service, and customer relations, as well, of course, by aum and to sales.
So why not invest a little and give gifts to those VIP customers?
What To Give As A Gift To Customers?
At first, you are expected to think of those traditional gifts for customers, such as squeeze bottles, pens, calendars, among others. But let’s face it, these gifts are so common that, in addition to going unnoticed, few actually use them or even remember the brand after receiving them.
And if the goal is to be in the customer’s mind and turn him into a brand advocate, you need to choose gifts that make a difference to generate that famous “wow factor”! Therefore, choosing what to give as a customer gift must be made with care, creativity, and common sense.
The most recommended options for essential customers, even on the list below, are kits, such as barbecue, coffee, travel, wine, among others.
How To Give A Gift To Customers?
The first step in knowing how to give a gift is to know who you are giving it. Just as in the pre-negotiation time, you must know the client in-depth; the same goes for giving the client a gift or souvenir. Also, remember that customization is a must!
If you want to reinforce your brand image in the customer’s mind, customize the gift according to the corporate visual identity. In this way, you transmit a message, reinforce the company’s positioning and expose the brand to other people. If you want to go further, you can also personalize each gift individually, either with the person’s name or a unique and special item for that specific customer.
